Why is Online Branding Such a Big Deal?


One of the most common things you hear people screaming about online these days is branding. But why?

In short, many more people are starting to use the internet for search when they need a local service like a plumber, cleaning services, HVAC repair technician, limo service, tree service, etc. This means that all local companies should be building a presence online so that potential customers as well as ones they had in the past can easily find them. Make sense?

With this being said, a company’s brand comes into play during search, but what exactly does it entail?

For the most part, branding is about creating an image for a company and marketing it to a target audience. Most local businesses already have this part figured out but when it comes to online branding, they are naturally [and understandably] confused. This stuff is all still pretty new.

Creating a brand image includes, but is not limited to the following features:

Having an active social media presence on at least Facebook and Google in order to connect with and engage customers.

Being listed accurately on third-party directory sites like Yelp, Bing, Foursquare, Angie’s List and Yahoo – meaning customers can see the business’ Name, Address and Phone number
Having reviews, testimonials, etc that show social proof that backs up the business’ reputation and work they have done throughout the past.

These are only scratching the surface, but are three of the most important things that a local business owner can do to grow a brand for themselves.

6 Super Simple Strategies for Branding Your Business Online

Branding your business online is obviously important. Failing to do so can results in an entire host of consequences. To name a few:

  • When potential customers perform a search for your services, your competitors websites and Google listings will show up at the top, meaning they will attract most of the prospects each and every month
  • That also means you miss out on potential sales that if made, could help you reinvest into your company, hire more workers, take more time off, etc
  • Your past customers may not be able to find your business when they search for you
  • That being said, if your past customers recommend you to a friend, how can their friend easily find you?

There are possibly even more consequences than that depending on your individual situation.

To save time, money and frustration, why not protect yourself by branding your company online. Easier said than done though, right?

To break things down on a more simple level, here’s a helpful infographic. Shout out and big thanks to Innothoughts Systems.


Rule and Strategies for Branding your Business

From Visually.



25 Craziest Publicity Stunts of All Time

For some people, there’s an invisible line between the lengths they will go to gain more publicity for themselves or the company they represent. Publicity can come at a cost and for some people, that cost is never too high.

Today I wanted to share a video that I found on YouTube that shares 25 of the craziest publicity stunts that have pulled off over the past few decades. Some of the culprits include large corporations like Red Bull, Guinness, and Taco Bell.

Check it out to see what the heck I am talking about.

But let me give you a fair warning just in case, ha. I will in no way be held responsible if you decide to go out and try these stunts or ones of a similar nature. You never know when somebody will want the point the finger at someone else when they are in trouble so no, I am not just being paranoid. 😉

If you liked this video and want to see more publicity posts like it, give me a shout out in the comment section below and I will work on bring them to you.

Thanks for stopping by today

3 Tips for Gaining More Publicity for Your Business Online

The internet space is huge and it’s more than here to stay. If you are a business and you aren’t marketing yourself online, you will be in for a pretty rude awakening over the next few years.

Reputation management is the new form of publicity that people, and especially business owners should be focusing on, as this affects the way people perceive you online. This means reviews, both good and bad, are crucial to your publicity online, and ultimately influence buying decision.

Here are three helpful tips for getting your gaining online publicity in a good way so that you can have people find your business and then covert those people into customers.

1.) Be Where Your Customers Are Looking

Most searches start with Google now days, so that is the number one spot you want to be.

If you are a local business, your first step is to register for a Google My Business listing, which can be done when you visit the homepage. Simply look to the bottom at click on the ‘Business’ tab.

From here you also want to list your business on Facebook and Twitter at the least, and even Pinterest and LinkedIn if you’re really feeling it.

Just remember that more places people can find your business, the more chances you will have to convert them into customers.Continue Reading

How Often Should I Post on Social Media?

People everywhere utilize the power of marketing on social media every day, but many often wonder if there is a right time, or right amount of times for that matter, to post. So to address the question of how often you should post online, there really is no right answer.

Sure there are times when your audience is online at specific hours of the day but at the end of the day, the decision is up to you.

I understand the want for effectiveness but for highly successful people like Grant Cardone, posting on social media twice an hour, for most hour of every day is a common practice. It’s called being different and standing out among the noise which if you plan to make it in internet marketing land, you absolutely must do.

So how do you come up with the best schedule for you?

From some of my other actions and research, I have learned that your niche depends on the best time of day for you to post on social media. Continue Reading

Social Media Marketing: Best Places to Practice

Nowadays there are more and more social media sites coming onto the scene each time we turn around. While this may seem excessive, it’s an advantage to us internet marketers, as long as it’s utilized in the right way that is.

Think about it.

How many people do you know that stay on social media throughout the day? Now multiply that by hundreds of thousands, and you’ve got a huge audience waiting to unstick their eyes from something else onto you and your content. The question is, which social media sites are the best to promote on?

#1. Facebook

You had to know I was going to throw this one on the table. Facebook is a spacious place that has tons of opportunity to find viewers for your content and to network with. If you don’t want to use SEO or paid traffic to promote your content or website, Facebook pages and groups can be a great way to get the word out there.

Of course these strategies have become quite spammy so in order to stand out against the noise, you should be genuine with your posting and write more compelling copy that makes people want to look at your content. Continue Reading

One Weird Way to Discover a Name for Your Future Business

Finding a name for your business can be hard. And even if you do decide on a name that seems absolutely perfect one day, it’s possible that name won’t seem the same another day. At least that’s what happened in my case anyways.

The business name you choose may never be perfect, but if you never nail down a decision then you will only delay your progress with the larger things that matter more in the end.

What I’m saying is, as long as your name is clear and makes it obvious what your business does, you’re good. Take my word for it.

Anyways, the point of this long-winded post is that I recently came across a tool that can help you come up with some pretty cool, not to mention clever, business names. Some are even great for branding too.

All you need to do if you want to check out the tool I’m talking about is click here. This is actually a tool on the Shopify website, which I’m sure you’ve heard of by now.

Use it the next time you’re stuck coming up with creative names for anything. Like I said, it’s a pretty cool tool, and actually spat back some cool ideas for blogs I want to start in the future.

Try it out and let me know what you think.

The #1 Benefit of Branding

Branding, branding, branding. It really does seem like the more you search for ways to become more visible online, the more you see people talking about branding. Ahem, maybe that should say something…

Anyhoo, I have been talking a lot about branding as well here on TS, but that’s because I am a person that sees the power in it.

In my research over the past few months on growing a business online, it has become embedded in my brain that branding is big. But why? Well, aside from all of the fluff and filler, I can say from my own experiences in the trenches that there is a big benefit from it: Authority. Continue Reading

3 Big Reasons to Brand

So far here on Turbo Surfer I have spoken a lot on the subject of branding, and why a business should be branding itself online. It’s actually a pretty important topic though. Think about it: Most people always have their phone nearby so they will use it to perform a search.

This fact alone means that people do more searching online when they need a local business. Therefore, a business needs to build a brand online to compete with others in the same area in order to be one of the first businesses that customers see during search. Businesses without online brands won’t receive near as much visibility because they cannot even compete with the ones that do.

The goal of the search engines (including Facebook, YouTube, and Google,) is to deliver the user the most comprehensive and authoritative content on the subject they are searching for. Many factors contribute to what websites and business listings will be shown first as opposed to last, but a strong and consistent branding strategy is the key to achieving the most exposure.

The trend of online search is only going to grow as the years go by, so it really is becoming more important now than ever to grow a brand online. It will only become more difficult in the future to keep a business showing at the top of potential customer’s search results, so getting started as soon as possible is the most important investment that any business owner can make in themselves. Continue Reading

Branding Case Study: Limo Co. Goes From Nowhere to Everywhere On the Web

I haven’t posted here on Turbo Surfer since last year, but it’s been for a very good reason.

When I first started this blog I didn’t have a clear direction. Over the past few months, I have been working on becoming an expert in local marketing. I know, I know. If you read my about page, you will know that I started this blog to document my sports marketing journey. Well, that dream hasn’t been squashed, but has been put on hold until I learn a little more about marketing. And I figured that local SEO was a great place to start.

In the meantime, I have acquired a client who owns a limo rental company in Nashville who has recruited me to help him with bringing in more business online. I won’t mention the name of this guy, but he has agreed to let me share this information here on this website.

I got the idea for this post since the last post I wrote was on the topic of branding.

SO, to tie that all together, I used my newly acquired local SEO skills to get more people to my limo client’s website, which resulted in more phone calls and form entries, and of course, more sales. This in turn increased his bottom line and gave him more income to re-invest back into his company.

Local SEO in Effect

In short, what I did was enhance his Google local listing by optimizing it with informative content that included keywords related to his services. Examples include: limo service, limo rental, wedding limo, etc.

On top of this, I listed his business’ name, address, and phone number (NAP) on authoritative, relevant, and local web directories that result in a “vote” for the business. The more of these votes a business has, the greater chance it has to appear in one of the 3 results that are returned when someone searches for a limo service.
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