I haven’t posted here on Turbo Surfer since last year, but it’s been for a very good reason.
When I first started this blog I didn’t have a clear direction. Over the past few months, I have been working on becoming an expert in local marketing. I know, I know. If you read my about page, you will know that I started this blog to document my sports marketing journey. Well, that dream hasn’t been squashed, but has been put on hold until I learn a little more about marketing. And I figured that local SEO was a great place to start.
In the meantime, I have acquired a client who owns a limo rental company in Nashville who has recruited me to help him with bringing in more business online. I won’t mention the name of this guy, but he has agreed to let me share this information here on this website.
I got the idea for this post since the last post I wrote was on the topic of branding.
SO, to tie that all together, I used my newly acquired local SEO skills to get more people to my limo client’s website, which resulted in more phone calls and form entries, and of course, more sales. This in turn increased his bottom line and gave him more income to re-invest back into his company.
Local SEO in Effect
In short, what I did was enhance his Google local listing by optimizing it with informative content that included keywords related to his services. Examples include: limo service, limo rental, wedding limo, etc.
On top of this, I listed his business’ name, address, and phone number (NAP) on authoritative, relevant, and local web directories that result in a “vote” for the business. The more of these votes a business has, the greater chance it has to appear in one of the 3 results that are returned when someone searches for a limo service.
Reviews are also an important part of a local presence, and have a small say in which companies get listed in one of the top 3 spots. Also, searchers are more drawn to companies with reviews because it is a sign of trust, and they can read how they treated previous customers. With so many options these days, it’s important to make it easy for potential customers to do business with you, and that includes having a listing that gets seen daily.
All of this was the key to increasing my limo guy’s bottom line, just like I mentioned at the beginning of this blog post.
Organic SEO Causes Loco Results for This Limo Co.
An organic listing is where the business’ website appears in the search results.
Nashville is a highly competitive market for the limo industry, so it took a bit of time to get the website to show up on page 1 for most of the keywords that users search for every month. We are still waiting on some keywords to rank, but I’m confident that we will land there soon.
Organic SEO brings the best return-on-investment, so any time I invest in this project will be worth the wait. That’s one of the main things I have learned about local SEO.
With the powerful combination of local and organic SEO, my limo client received an immense ROI, and literally told me that I saved his business.
Like I said, the limo market is fierce out in Nashville, so having a top spot more than yields a great return.
I hope to share more case studies like this with you all, as it is really something that I am in to now. With that being said, I can more confidently move forward with my sports marketing career.
Only time will tell but in the meantime, like and share this post if you found it to be helpful.
Talk to you guys soon.