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25 Craziest Publicity Stunts of All Time

For some people, there’s an invisible line between the lengths they will go to gain more publicity for themselves or the company they represent. Publicity can come at a cost and for some people, that cost is never too high.

Today I wanted to share a video that I found on YouTube that shares 25 of the craziest publicity stunts that have pulled off over the past few decades. Some of the culprits include large corporations like Red Bull, Guinness, and Taco Bell.

Check it out to see what the heck I am talking about.

But let me give you a fair warning just in case, ha. I will in no way be held responsible if you decide to go out and try these stunts or ones of a similar nature. You never know when somebody will want the point the finger at someone else when they are in trouble so no, I am not just being paranoid. 😉

If you liked this video and want to see more publicity posts like it, give me a shout out in the comment section below and I will work on bring them to you.

Thanks for stopping by today.

3 Tips for Gaining More Publicity for Your Business Online

The internet space is huge and it’s more than here to stay. If you are a business and you aren’t marketing yourself online, you will be in for a pretty rude awakening over the next few years.

Reputation management is the new form of publicity that people, and especially business owners should be focusing on, as this affects the way people perceive you online. This means reviews, both good and bad, are crucial to your publicity online, and ultimately influence buying decision.

Here are three helpful tips for getting your gaining online publicity in a good way so that you can have people find your business and then covert those people into customers.

1.) Be Where Your Customers Are Looking

Most searches start with Google now days, so that is the number one spot you want to be.

If you are a local business, your first step is to register for a Google My Business listing, which can be done when you visit the homepage. Simply look to the bottom at click on the ‘Business’ tab.

From here you also want to list your business on Facebook and Twitter at the least, and even Pinterest and LinkedIn if you’re really feeling it.

Just remember that more places people can find your business, the more chances you will have to convert them into customers.

2.) Be Responsive

Despite what it may seem, people will call your business through Facebook as they are using this platform more and more frequently for search.

The point is that no matter where people call or email you from, you need to be responsive. You wouldn’t believe how many businesses I have encountered over the years that will never answer their phone.

3.) Be Consistent

No matter how you are marketing yourself or your business online, you should always stay consistent among anything else.

This ensures people that you are around to answer their questions and that you have a genuine interest in helping them with the service they need. Most companies won’t do this so the ones that do will win in the end.

To be more specific about being consistent, this just means posting on social media profiles, responding to reviews, seeking new review opportunities and networking online and offline whenever you can.

Top 3 Social Media Sites of 2016

Social media has become so big that if it were a religion, it would be the 3rd biggest religion in the entire world because of how much time people spend on it. Just look it up yourself, or go with the fact that Facebook has over 2 billion users each day.

Now THAT, is what we should be calling “cray-cray.”

This trend shows that social media isn’t going anywhere any time soon, and that we should expect to see newbie sites trying to like Facebook coming into the marketing game each year from here on out.

But let’s get back to the now. With social media being so dang popular, which sites have been the best so far in 2016?

#1. Facebook

Yep, you should have already seen this coming. Facebook is indeed still the best site for social media interaction.

And aside from all the gossip and drama, why shouldn’t it be?

#2. Instagram

You should know the potential of Instagram since Facebook bought it back in 2012. Oh, and also by how damn popular selfies have become. Which is actually the inspiration for Insta in the first place…

#3. YouTube

The days can’t seem to go by without the urge to watch a video on YouTube, at least for the majority of people. And why not?

They literally have an endless archive on just about any subject in the world to watch videos about.

YouTube has also made it easier for us to open our eyes to the world around us and see how people in other parts of the world live everyday. Like Facebook, it provides the opportunity to see what’s going on all around us.

And hey, why travel for real when you could just watch a YouTube video that shows you the destination first hand?

Are You Surprised By the Best Social Media Sites of 2016?

Probably not, as these three sites have been the most popular for the past four or five years now.

Other social media websites will come and go, but there will always be Facebook, Instagram and YouTube.

It looks like people just plain need them for survival. 😀

How Often Should I Post on Social Media?

People everywhere utilize the power of marketing on social media every day, but many often wonder if there is a right time, or right amount of times for that matter, to post. So to address the question of how often you should post online, there really is no right answer.

Sure there are times when your audience is online at specific hours of the day but at the end of the day, the decision is up to you.

I understand the want for effectiveness but for highly successful people like Grant Cardone,  posting on social media twice an hour, for most hour of every day is a common practice. It’s called being different and standing out among the noise which if you plan to make it in internet marketing land, you absolutely must do.

So how do you come up with the best schedule for you?

From some of my other actions and research, I have learned that your niche depends on the best time of day for you to post on social media.

For example, if you are in the internet marketing niche like me then we would need to do a little investigating to see what some of the authorities in the field are saying. Sure, people are on sites like Facebook and Twitter many times throughout the day but in order to get your media through to them, you need to post it at the times they can actually see it. Think about how fast your Facebook newsfeed disappears. That’s exactly what you will be dealing with if you aren’t posting at accurate times.

Different social media sites will also have different times to post that are best, and even different days for that matter. Some will do better than others at different periods, but the times that you continue to post is totally up to you. You will never truly know the best times for your style and business until you take action on the process yourself.

Social Media Marketing: Best Places to Practice

Nowadays there are more and more social media sites coming onto the scene each time we turn around.  While this may seem excessive, it’s an advantage to us internet marketers, as long as it’s utilized in the right way that is.

Think about it.

How many people do you know that stay on social media throughout the day? Now multiply that by hundreds of thousands, and you’ve got a huge audience waiting to unstick their eyes from something else onto you and your content. The question is, which social media sites are the best to promote on?

#1. Facebook

You had to know I was going to throw this one on the table. Facebook is a spacious place that has tons of opportunity to find viewers for your content and to network with. If you don’t want to use SEO or paid traffic to promote your content or website, Facebook pages and groups can be a great way to get the word out there.

Of course these strategies have become quite spammy so in order to stand out against the noise, you should be genuine with your posting and write more compelling copy that makes people want to look at your content

#2. YouTube

Most people would rather watch a video these days than read and article, making YouTube one of the top three websites in the entire world.

People flock to YouTube every day to do research, learn something, or just plain have fun. Not having videos that are about your content topic can really make you miss out on a lot of traffic, and targeted traffic at that.

#3. Instagram

IG has gained a lead in social media, and has become one of the most popular and frequented sites visited every day.

Not to mention, people love the excessive use of hashtags, which gives you yet another means of promotion, and an easier way for people to come across your content.

#4. Pinterest

Much like Instagram allows you to post pictures and label them with hashtags, Pinterest does the same and goes as far as to allow you to create boards to store pictures of your favorite things.

Even better, it’s just another place to add you content with the advantage of labeling it with hashtags. I should have mentioned this already, but the hashtags are like keywords and make it easy for your content to be returned during search when a user types the word or phrase in.

#5. Twitter

Twitter can be up in the air as far as promotion goes. The niche you are in will depend on whether or not you are able to generate much traffic from Twitter.

However, Twitter also allows you to use hashtags, which just gives you another source of exposure each time a person makes a similar search on the website.

There are obviously tons of other social media websites that you can promote on, but these are just my top 5 and the ones that I have had the best results with in the past. There’s no right or wrong social media marketing website to use, you just have to determine what works best for your content and your audience. Wherever they are hanging out, thats’ where you need to be.

One Weird Way to Discover a Name for Your Future Business

Finding a name for your business can be hard. And even if you do decide on a name that seems absolutely perfect one day, it’s possible that name won’t seem the same another day. At least that’s what happened in my case anyways.

The business name you choose may never be perfect, but if you never nail down a decision then you will only delay your progress with the larger things that matter more in the end.

What I’m saying is, as long as your name is clear and makes it obvious what your business does, you’re good. Take my word for it.

Anyways, the point of this long-winded post is that I recently came across a tool that can help you come up with some pretty cool, not to mention clever, business names. Some are great for branding too.

All you need to do if you want to check out the tool I’m talking about is click here.

This is actually a tool on the Spotify website, which I’m sure you’ve heard of by now.

Use it the next time you’re stuck coming up with creative names for anything. Like I said, it’s a pretty cool tool, and actually spat back some cool ideas for blogs I want to start in the future.

Try it out and let me know what you think.

The #1 Benefit of Branding

Branding, branding, branding. It really does seem like the more you search for ways to become more visible online, the more you see people talking about branding. Ahem, maybe that should say something…

Anyhoo, I have been talking a lot about branding as well here on TS, but that’s because I am a person that sees the power in it.

In my research over the past few months on growing a business, it has become embedded in my brain that branding is big. But why? Well, aside from all of the fluff and filler, I can say from my own experiences in the trenches that there is a big benefit from it: Authority.

Let’s think about that for a minute using the example of local businesses. This may be more beneficial if you tie it in with the limo case study about branding that I did a couple of months ago.

So say people are looking online for limo services. If they use more than one means for search (Facebook, Google, Foursquare, Angie’s List) they will more than likely come across the some of the same companies on some, if not all of the sites. By the way, companies that appear at the top of all of these sites will be far and few because not many know what they’re doing.

Anyways, what kind of perception do you think it will create for these searchers if they see the same company listed on all of the authoritative and trusted websites they are listed on. It subconsciously tells them that the company can be trusted and they may feel like they “know” them and may even like them better because they realize they have seen them in more places.

This is simply human psychology at work.

And now you see why branding creates one big benefit for businesses, and one that many can use to close more customers and sales each month.

 

forbes.com – photo credit

3 Big Reasons to Brand

So far here on Turbo-Surfer I have spoken a lot on the subject of branding, and why a business should be branding itself online. It’s actually a pretty important topic though. Think about it:

Most people always have their phone nearby so they will use it to perform a search. This fact alone means that people do more searching online when they need a local business. Therefore, a business needs to build a brand online to compete with others in the same area in order to be one of the first businesses that customers see during search. Businesses without online brands won’t receive near as much visibility because they cannot even compete with the ones that do.

The goal of the search engines (including Facebook, YouTube, and Google,) is to deliver the user the most comprehensive and authoritative content on the subject they are searching for. Many factors contribute to what websites and business listings will be shown first as opposed to last, but a strong and consistent branding strategy is the key to achieving the most exposure.

The trend of online search is only going to grow as the years go by, so it really is becoming more important now than ever to grow a brand online. It will only become more difficult in the future to keep a business showing at the top of potential customer’s search results, so getting started as soon as possible is the most important investment that any business owner can make in themselves.

So in summary, the 3 big reasons to brand are:

  1. You create authority and trust by being everywhere your potential customers are searching for your services. Reviews put the cherry on top of this, so averaging 1-2 a month will benefit rankings.
  2. You achieve more exposure in building a brand that shows up at the top of relevant searches
  3. You get the best return on investment over time by being everywhere your customers are, which can lessen the cost of paid advertising or eliminate it all-together.

Branding Case Study: Limo Co. Goes From Nowhere to Everywhere On the Web

I haven’t posted here on Turbo Surfer since last year, but it’s been for a very good reason.

When I first started this blog I didn’t have a clear direction. Over the past few months, I have been working on becoming an expert in local marketing. I know, I know. If you read my about page, you will know that I started this blog to document my sports marketing journey. Well, that dream hasn’t been squashed, but has been put on hold until I learn a little more about marketing. And I figured that local SEO was a great place to start.

In the meantime, I have acquired a client who owns a limo rental company in Nashville who has recruited me to help him with bringing in more business online. I won’t mention the name of this guy, but he has agreed to let me share this information here on this website.

I got the idea for this post since the last post I wrote was on the topic of branding.

SO, to tie that all together, I used my newly acquired local SEO skills to get more people to my limo client’s website, which resulted in more phone calls and form entries, and of course, more sales. This in turn increased his bottom line and gave him more income to re-invest back into his company.

Local SEO in Effect

In short, what I did was enhance his Google local listing by optimizing it with informative content that included keywords related to his services. Examples include: limo service, limo rental, wedding limo, etc.

On top of this, I listed his business’ name, address, and phone number (NAP) on authoritative, relevant, and local web directories that result in a “vote” for the business. The more of these votes a business has, the greater chance it has to appear in one of the 3 results that are returned when someone searches for a limo service.

Reviews are also an important part of a local presence, and have a small say in which companies get listed in one of the top 3 spots. Also, searchers are more drawn to companies with reviews because it is a sign of trust, and they can read how they treated previous customers. With so many options these days, it’s important to make it easy for potential customers to do business with you, and that includes having a listing that gets seen daily.

All of this was the key to increasing my limo guy’s bottom line, just like I mentioned at the beginning of this blog post.

Organic SEO Causes Loco Results for This Limo Co.

An organic listing is where the business’ website appears in the search results.

Nashville is a highly competitive market for the limo industry, so it took a bit of time to get the website to show up on page 1 for most of the keywords that users search for every month. We are still waiting on some keywords to rank, but I’m confident that we will land there soon.

Organic SEO brings the best return-on-investment, so any time I invest in this project will be worth the wait. That’s one of the main things I have learned about local SEO.

Conclusion

With the powerful combination of local and organic SEO, my limo client received an immense ROI, and literally told me that I saved his business.

Like I said, the limo market is fierce out in Nashville, so having a top spot more than yields a great return.

I hope to share more case studies like this with you all, as it is really something that I am in to now. With that being said, I can more confidently move forward with my sports marketing career.

Only time will tell but in the meantime, like and share this post if you found it to be helpful.

Talk to you guys soon.

What My Marketing Mentor Taught Me About Branding

Happy Halloween!    

 

In honor of the “holiday” I wanted to share some information that I have been learning lately that pertains to online business and growing a brand. If you didn’t already know, I’m studying sports marketing in attempt to grow a business of my own. So yeah, let’s jump right into it.

 

But first I suppose I should mention that I have finally found a mentor that has actually taught me some really great things so far. I’m really glad I was patient enough to wait for someone that was a good fit with me, and that shares the same vision that I do. Shout out to my awesome new mentor, Torri over at Sedulous Media! She owns the place by the way, which is sort of the direction I am heading with my sports marketing agency.

 

Anyways, Torri and I have been going over a lot of online marketing materials lately and I have learned a lot.

 

So when it comes to building a brand online, there are a few factors you need to consider before just jumping in.

 

For starters, you need to decide who your target audience is and know exactly what their wants, needs, pain points, dreams, desires, etc are so that you can know how to best serve them. With this information, you can know what kind of content to put out on the web to represent your brand. Whether it’s through a blog or website, or you’re doing the whole marketing shindig with social media and other avenues, you need to know who you’re marketing to and why they are seeking your product or service.

 

Branding is about being where your customers are and letting them know why you are better off serving them than your competitors are.

 

These days it’s all about online information whether people making purchases online or off, so at least having a social media presence is a must if you want to gain credibility and trust. Most grandparents have social media accounts like Facebook these days, so why shouldn’t your brand? Think about it.

 

Not only should you have these accounts though, you need to be active on them and engage with customers. Customers are getting on trusted websites such as these so search for information, so you have to provide them with what they are looking for.

 

Having an information website or blog is a great way to do this as well, depending on your business model, but in almost every case it has proven to provide more credibility along with a more authoritative online presence. There’s something about seeing a product or service listed all over the internet that draws people in through a natural element of trust.

 

In conclusion, a few of the most important things a brand needs to be successful online include:

  • An active social media presence on platforms like Facebook, LinkedIn, and Twitter
  • An informative website that contains value and builds trust
  • Pictures, video, and other media along with plain text. Some people would rather watch than read

 

Yep. There you have it.

 

Put these marketing tips into action and you are sure to see results for your growing brand.

 

photo credit: mymcmedia