The #1 Benefit of Branding

Branding, branding, branding. It really does seem like the more you search for ways to become more visible online, the more you see people talking about branding. Ahem, maybe that should say something…

Anyhoo, I have been talking a lot about branding as well here on TS, but that’s because I am a person that sees the power in it.

In my research over the past few months on growing a business online, it has become embedded in my brain that branding is big. But why? Well, aside from all of the fluff and filler, I can say from my own experiences in the trenches that there is a big benefit from it: Authority. Continue Reading