Nowadays there are more and more social media sites coming onto the scene each time we turn around. While this may seem excessive, it’s an advantage to us internet marketers, as long as it’s utilized in the right way that is.
Think about it.
How many people do you know that stay on social media throughout the day? Now multiply that by hundreds of thousands, and you’ve got a huge audience waiting to unstick their eyes from something else onto you and your content. The question is, which social media sites are the best to promote on?
You had to know I was going to throw this one on the table. Facebook is a spacious place that has tons of opportunity to find viewers for your content and to network with. If you don’t want to use SEO or paid traffic to promote your content or website, Facebook pages and groups can be a great way to get the word out there.
Of course these strategies have become quite spammy so in order to stand out against the noise, you should be genuine with your posting and write more compelling copy that makes people want to look at your content.
Most people would rather watch a video these days than read and article, making YouTube one of the top three websites in the entire world.
People flock to YouTube every day to do research, learn something, or just plain have fun. Not having videos that are about your content topic can really make you miss out on a lot of traffic, and targeted traffic at that.
IG has gained a lead in social media, and has become one of the most popular and frequented sites visited every day.
Not to mention, people love the excessive use of hashtags, which gives you yet another means of promotion, and an easier way for people to come across your content.
Much like Instagram allows you to post pictures and label them with hashtags, Pinterest does the same and goes as far as to allow you to create boards to store pictures of your favorite things.
Even better, it’s just another place to add you content with the advantage of labeling it with hashtags. I should have mentioned this already, but the hashtags are like keywords and make it easy for your content to be returned during search when a user types the word or phrase in.
Twitter can be up in the air as far as promotion goes. The niche you are in will depend on whether or not you are able to generate much traffic from Twitter.
However, Twitter also allows you to use hashtags, which just gives you another source of exposure each time a person makes a similar search on the website.
There are obviously tons of other social media websites that you can promote on, but these are just my top 5 and the ones that I have had the best results with in the past. There’s no right or wrong social media marketing website to use, you just have to determine what works best for your content and your audience. Wherever they are hanging out, thats’ where you need to be.