Why is Online Branding Such a Big Deal?

 

One of the most common things you hear people screaming about online these days is branding. But why?

In short, many more people are starting to use the internet for search when they need a local service like a plumber, cleaning services, HVAC repair technician, limo service, tree service, etc. This means that all local companies should be building a presence online so that potential customers as well as ones they had in the past can easily find them. Make sense?

With this being said, a company’s brand comes into play during search, but what exactly does it entail?

For the most part, branding is about creating an image for a company and marketing it to a target audience. Most local businesses already have this part figured out but when it comes to online branding, they are naturally [and understandably] confused. This stuff is all still pretty new.

Creating a brand image includes, but is not limited to the following features:

Having an active social media presence on at least Facebook and Google in order to connect with and engage customers.

Being listed accurately on third-party directory sites like Yelp, Bing, Foursquare, Angie’s List and Yahoo – meaning customers can see the business’ Name, Address and Phone number
Having reviews, testimonials, etc that show social proof that backs up the business’ reputation and work they have done throughout the past.

These are only scratching the surface, but are three of the most important things that a local business owner can do to grow a brand for themselves.

6 Super Simple Strategies for Branding Your Business Online

Branding your business online is obviously important. Failing to do so can results in an entire host of consequences. To name a few:

  • When potential customers perform a search for your services, your competitors websites and Google listings will show up at the top, meaning they will attract most of the prospects each and every month
  • That also means you miss out on potential sales that if made, could help you reinvest into your company, hire more workers, take more time off, etc
  • Your past customers may not be able to find your business when they search for you
  • That being said, if your past customers recommend you to a friend, how can their friend easily find you?

There are possibly even more consequences than that depending on your individual situation.

To save time, money and frustration, why not protect yourself by branding your company online. Easier said than done though, right?

To break things down on a more simple level, here’s a helpful infographic. Shout out and big thanks to Innothoughts Systems.

 

Rule and Strategies for Branding your Business

From Visually.

 

 

The #1 Benefit of Branding

Branding, branding, branding. It really does seem like the more you search for ways to become more visible online, the more you see people talking about branding. Ahem, maybe that should say something…

Anyhoo, I have been talking a lot about branding as well here on TS, but that’s because I am a person that sees the power in it.

In my research over the past few months on growing a business online, it has become embedded in my brain that branding is big. But why? Well, aside from all of the fluff and filler, I can say from my own experiences in the trenches that there is a big benefit from it: Authority. Continue Reading