The internet space is huge and it’s more than here to stay. If you are a business and you aren’t marketing yourself online, you will be in for a pretty rude awakening over the next few years.
Reputation management is the new form of publicity that people, and especially business owners should be focusing on, as this affects the way people perceive you online. This means reviews, both good and bad, are crucial to your publicity online, and ultimately influence buying decision.
Here are three helpful tips for getting your gaining online publicity in a good way so that you can have people find your business and then covert those people into customers.
1.) Be Where Your Customers Are Looking
Most searches start with Google now days, so that is the number one spot you want to be.
If you are a local business, your first step is to register for a Google My Business listing, which can be done when you visit the homepage. Simply look to the bottom at click on the ‘Business’ tab.
From here you also want to list your business on Facebook and Twitter at the least, and even Pinterest and LinkedIn if you’re really feeling it.